Arada: Shaping Innovative Communities in the Middle East – Inception and Vision
Established in December 2016, Arada has emerged as a promising contender among Middle Eastern real estate entities. This dynamic company, rooted in Sharjah, dedicates itself to crafting innovative residential communities. The communities encompass a spectrum of housing options – from lofts, apartments, and villas to townhouses.

Arada’s expertise extends beyond residences to encompass leisure and hospitality properties, setting it apart in the industry.
Focused Growth and Expansion
While Arada is currently centered in Sharjah, its ambitious plans extend across Dubai, Saudi Arabia, and international markets. The company’s blueprint for growth envisions reaching beyond regional borders, supported by sales offices in Abu Dhabi and Dubai.
Expertise Through Collaboration
Arada is the result of a strategic alliance between Basma Group, led by Sheikh Sultan bin Ahmed Al Qasimi, and KBW Investments, guided by His Royal Highness Prince Khaled bin Alwaleed bin Talal Alsaud.
Guiding Leadership and Industry Expertise
At the helm of Arada’s development is CEO Ahmed Alkhoshaibi, supported by a seasoned senior management team with experience from renowned names like DAMAC Properties and Meraas. This collective expertise positions the company as an industry leader.
Pioneering Innovation in UAE Real Estate
In just five years, Arada has carved a niche as one of the UAE’s most forward-thinking and imaginative master-developers. Notably, Arada’s distinct attribute lies in its ability to construct intelligent and cost-effective residences, enriched with top-tier amenities and exceptional design.
Enhancing Lives through Integration
Arada goes beyond construction, focusing on programs that seamlessly integrate technology, sustainability, and community engagement. Furthermore, these initiatives have a dedication to enriching the lives of its residents.
Rapid Rise and Global Recognition
Since its inaugural project, Nasma Residences, in 2017, Arada has experienced exponential growth. Also, it appeals to homeowners & investors worldwide, solidifying its status as a beacon of excellence in the real estate domain.